BEHIND THE BRAND
\ ˈshtik \ n
a gimmick associated with a particular person; a person's special talent, interest, or area of activity.
SHTICK parallels the views of the Stick in the mix of style and culture. Born in Manila, the Stick aims to communicate through the design and style of each of its releases. So why don’t you tag along the gimmick, witness The SHTICK of the Stick.